CRM (Customer Relationship Management) is all aspects of interactions that a company has with its customers, whether it is sales or service-related. While the phrase customer relationship management is most commonly used to describe a business-customer relationship (B2C), CRM is also used to manage business to business (B2B) relationships. Information tracked in a CRM system includes contacts, clients, contract wins and sales leads and more.

CRM Solutions Today
CRM software has typically been considered difficult to use. As an enterprise application, stability, scalability and security has been the primary focal points of CRM solutions. Usability, according to this article, was not a key part of CRM which often resulted in failed software projects, largely attributed to undue complexity. With increased adoption of CRM applications, however, today's CRM software vendors make usability a central part of their products. To improve usability many vendors today focus on usability issues to make CRM workflow as simple and intuitive as possible, to offer navigation that can be performed in three clicks or less and to ensure CRM software is designed to suit the needs of sales teams.

The Customer Relationship Management Strategy

Customer relationship management is often thought of as a business strategy that enables businesses to improve in a number of areas. The CRM strategy allows you to following:

Technology Impacts CRM Strategies
Technology and the Internet have changed the way companies approach customer relationship strategies. Advances in technology have changed consumer buying behavior, and today there are many ways for companies to communicate with customers and to collect data about them. With each new advance in technology — especially the proliferation of self-service channels like the Web and smartphones — customer relationships are being managed electronically. Many aspects of customer relationship management rely heavily on technology; however, the strategies and processes of a good CRM system will collect, manage and link information about the customer with the goal of letting you market and sell services effectively.

The Business Benefits of CRM
The biggest benefit most businesses realize when moving to a CRM system comes directly from having all your business data stored and accessed from a single location. Before CRM systems, customer data was spread out over office productivity suite documents, email systems, mobile phone data and even paper note cards and Rolodex entries. Storing all the data from all departments (e.g., sales, marketing, customer service and HR) in a central location gives management and employees immediate access to the most recent data when they need it. Departments can collaborate with ease, and CRM systems help organization to develop efficient automated processes to improve business processes. Other benefits include a 360-degree view of all customer information, knowledge of what customers and the general market want, and integration with your existing applications to consolidate all business information.

Purpose-built CRM
Your customer relationships are the driving force of your business. By offering a complete view of every customer touch point across your sales, marketing, customer service, and support teams, CRM enables you to maximize the impact of every interaction—across the entire customer lifecycle—whether in the office or out in the field. The best part about CRM is that it’s built for your business. Industry-specific capabilities, deep integration, and unparalleled flexibility and control in how you deploy, use, and pay for your solution offers a best-of-breed CRM solution without compromise.

Unique capabilities
CRM is the platform of choice for companies strategically focused on customer engagements. Robust functionality, deep integration, and high flexibility in how you use and deploy your solution result in a solution that works the way you need it to.

CRM for the mobile world
CRM Mobile extends rich functionality to smartphones and tablets, giving your mobile workforce a strong competitive advantage. Interactions with native device features such as mapping, dialing, and email further streamline the mobile user experience. Receive over-the-air updates automatically at no additional charge.

Better interactions
Rich customer profiles and sales productivity tools help users identify opportunities and streamline sales activities. Simultaneously, sales management tools, analytics, and proactive alerts drive accurate forecasting as well as effective team and territory management. Best-practice process automation recommends and performs winning actions that drive results.

Ultimate flexibility
Attain unparalleled flexibility and control in how you deploy, use, and pay for your CRM solution. Cloud, on-premise, hybrid, and mobile options accommodate your business needs. Buy, finance, or subscribe while maintaining full control of your data. Select from and mix multiple license types to lower TCO and align diverse user requirements.

Custom CRM Software Development Services
Helping your business drive success making everyone part of your organization. We allow you engage and nurture more customers with us.
CRM is a key tool for serving valuable solutions to customers and maintaining healthy relationship with them. Solution in Customer Relationship Management varies from business leads supervision or customer interfacing development or sales force mechanization to uninterrupted correlation management - from marketing to deliverance of service or product. Customer Relationship Management solutions at Octal Info Solution are most deftly framed to serve modern-day business needs. Our adept professionals have extensive experience in building huge CRM applications and develop a solution following a standardized and agile system of solution development.
Through our dynamic CRM solutions, we provide you with custom modules and incorporate your CRM arrangement with third party application to provide IT sync within different applications. We provide a range of development and customization services that allow us to deliver CRM and accountancy systems that exactly meets your needs and specifications. Also, we provide customized module development services for Sugar CRM, Microsoft Dynamics, Vtiger. You get entire CRM product engineering and CRM software up-gradation services with the right mix of solution for your ever growing business requirements